Inverted Funnel

An Inverted Funnel Chart is a variation of the standard funnel chart where the shape starts narrow at the top and widens toward the bottom. Unlike a traditional funnel that highlights drop-offs across stages, the inverted version emphasizes growth, expansion, or accumulation. Each stage builds on the previous one, showing how values increase as they progress through the process.

This makes the Inverted Funnel an effective tool for tracking progressive adoption, audience growth, or expanding engagement levels across multiple stages.

When to Use an Inverted Funnel Chart

Use an Inverted Funnel Chart when you want to:

• Illustrate growth or expansion across multiple stages.

• Show how values accumulate or widen over time or process steps.

• Compare progressive participation (e.g., user engagement, onboarding, or training completions).

• Replace a traditional funnel when the business story focuses on increases instead of drop-offs.

Examples:

• Tracking audience growth at each stage of a campaign.

• Showing the adoption expansion of a product feature over multiple rollout phases.

• Visualizing increasing customer engagement through loyalty program tiers.

Chart Properties

General Settings

• Exclude Global Filter – Exclude the chart from global filters applied at the report level.

• Show Data Label – Display labels directly on the chart.

• Show Legend – Display a legend for categories.

• Show Percentage – Display percentage values alongside category labels.

Note: At present, only the Floating Legend Style is supported.

Series Color

• Add Color – Add or modify colors for series values.

• Precision – Adjust the decimal precision of displayed values.

Adding a Color

1. Click Add Color.

2. A new color entry appears in the series list.

3. Modify the color using the palette as needed.

View Filter

• Filter – Apply conditions to restrict data displayed in the chart (e.g., filter by department or level).

Insights

Use Insights to annotate the chart with contextual information.

• Text – Provide annotation text. Highlight key numbers or terms with asterisks (e.g., 70%, skills).

• Font Size – Adjust the size of the insights text.

• Font Color – Select a color for annotation text.

• Text Align – Choose alignment: Left, Right, Center.

• Position – Place annotations at the Bottom or Right of the chart.

Best Practices

• Use consistent color coding for categories (e.g., HR = Blue, Finance = Green).

• Limit the number of categories displayed to maintain readability.

• Enable percentages when highlighting proportional representation of divisions.

• Use Insights to emphasize key messages such as top-level leadership roles or departmental weightage.