BDB Pricing

Principles

A key focus of the BDB leadership has been to deliver value to its customers and stakeholders at each stage of customer engagement, starting from the contract itself. Two major areas of value that we believe are increasingly critical to our global enterprise customers are:

Superior ROI on Technology Investments

Our unified analytics platform must deliver a sound payback to justify the investment in our platform (measured in payback period, NPV, IRR, and where feasible net new data revenue generation through the use of our platform)

Lowest Total Cost of Ownership (TCO)

Our platform must deliver an economic value exceeding what the equivalent existing solution at customer facility, and/or our competitor products/solutions may provide. A comprehensive TCO computation is the best approach for determining this comparative value. We believe we offer the lowest TCO in the world for any analytics contract with lifetime value above 0.5 million USD (customer should have purchased BDB.ai pipeline components at the very least)

Please Note: A lot more about TCO is discussed in subsequent sections.