# BDB Pricing

### Principles

A key focus of the BDB leadership has been to deliver value to its customers and stakeholders at each stage of customer engagement, starting from the contract itself. Two major areas of value that we believe are increasingly critical to our global enterprise customers are:

#### Superior ROI on Technology Investments

Our unified analytics platform must deliver a sound payback to justify the investment in our platform (measured in payback period, NPV, IRR, and where feasible net new data revenue generation through the use of our platform)

####  Lowest Total Cost of Ownership (TCO)

Our platform must deliver an economic value exceeding what the equivalent existing solution at customer facility, and/or our competitor products/solutions may provide. A comprehensive TCO computation is the best approach for determining this comparative value. We believe we offer **the lowest TCO in the world** for any analytics contract with lifetime value above 0.5 million USD (customer should have purchased BDB.ai pipeline components at the very least)

{% hint style="info" %}
*<mark style="color:green;">Please Note:</mark> A lot more about TCO is discussed in subsequent sections.*
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.bdb.ai/pricing/bdb-price-methodology/bdb-pricing.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.