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Success Criteria

Deliver advanced analytics capabilities across the following telecom domains:

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Customer Analytics

  • Customer Segmentation (Prepaid, Postpaid, High-value, Low-ARPU)

  • Subscriber Lifetime Value (SLV) Prediction

  • Churn Prediction & Retention Modeling

  • Customer Sentiment Analysis

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Product & Marketing Analytics

  • Personalized Bundle/Offer Recommendation

  • Campaign Effectiveness Analysis

  • Product Adoption & Cross-sell/Upsell Analysis

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Usage & Revenue Analytics

  • ARPU (Average Revenue Per User) Analysis

  • MOU (Minutes of Usage) & Data Consumption Patterns

  • Recharge Behavior Analysis

  • Fraud Detection (e.g., SIM Box, unusual call/data usage)

  • Revenue Leakage Detection

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Network & Operational Analytics

  • QoS Monitoring (Call drops, latency, throughput, coverage)

  • Network Optimization & Capacity Planning

  • Fault & Alarm Correlation

  • Workforce Management (field operations, call centers)

  • Predictive Maintenance for Network Assets

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