Discovery Phase

Defining Scope: Requirements & Objectives

The Discovery Phase is the first and crucial step in an analytics project. It involves gathering information, understanding business requirements, and setting clear objectives to ensure the project aligns with organizational goals. This phase is vital for defining the scope, identifying stakeholders, and establishing the foundation upon which the rest of the project will build.

Business Requirements

Understand the business challenges and problems that the customer is facing / what the project aims to address, like

  1. Identify key stakeholders and end-users (e.g., CXOs, data analysts, marketing teams).

  2. Integration Requirements (SSO, etc.)

  3. Expectation of each category of user from the analytics system

  4. Customer churn

  5. Improve customer segmentation

  6. Sales forecasting

  7. Operational inefficiencies

  8. Gen AI-specific use cases

Functional Requirements

Understand the specific features that customers need.

  1. Data Lake(s)

  2. Dashboards

  3. Reports

  4. Machine learning models

  5. AI Agents [BDB Agents + Custom Agentic workflows]

  6. Alerts- integration with 3rd party systems like Teams, Slack, JIRA, etc.

  7. Custom Workflows [with approvals, etc.]

Technical Requirements

Identify the technical constraints and requirements, like

  1. Data sources/formats

  2. Software tools

  3. Infrastructure

  4. Security considerations

Success Criteria

Identify what success is for the project and define the outcomes that are aimed for

  1. The analytical requirements

  2. Performance & scalability

  3. Volume of data

  4. Number of users

  5. Real-time processing needs

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