# Inverted Funnel

An **Inverted Funnel Chart** is a variation of the standard funnel chart where the shape starts narrow at the top and **widens toward the bottom**. Unlike a traditional funnel that highlights **drop-offs** across stages, the inverted version emphasizes **growth, expansion, or accumulation**. Each stage builds on the previous one, showing how values increase as they progress through the process.

This makes the Inverted Funnel an effective tool for tracking **progressive adoption**, **audience growth**, or **expanding engagement levels** across multiple stages.

### When to Use an Inverted Funnel Chart

Use an **Inverted Funnel Chart** when you want to:

* Illustrate **growth or expansion** across multiple stages.
* Show how values **accumulate or widen** over time or process steps.
* Compare **progressive participation** (e.g., user engagement, onboarding, or training completions).
* Replace a traditional funnel when the business story focuses on **increases instead of drop-offs**.

**Examples:**

* Tracking **audience growth** at each stage of a campaign.
* Showing the **adoption expansion** of a product feature over multiple rollout phases.
* Visualizing **increasing customer engagement** through loyalty program tiers.

### Chart Properties

#### General Settings

* **Exclude Global Filter** – Exclude the chart from global filters applied at the report level.
* **Show Data Label** – Display labels directly on the chart.
* **Show Legend** – Display a legend for categories.
* **Show Percentage** – Display percentage values alongside category labels.

{% hint style="info" %}
**Note:** At present, only the **Floating Legend Style** is supported.
{% endhint %}

#### Series Color

* **Add Color** – Add or modify colors for series values.
* **Precision** – Adjust the decimal precision of displayed values.

**Adding a Color**

1. Click **Add Color**.
2. A new color entry appears in the series list.
3. Modify the color using the palette as needed.

#### View Filter

* **Filter** – Apply conditions to restrict data displayed in the chart (e.g., filter by department or level).

#### Insights

Use Insights to annotate the chart with contextual information.

* **Text** – Provide annotation text. Highlight key numbers or terms with asterisks (e.g., *70%*, *skills*).
* **Font Size** – Adjust the size of the insights text.
* **Font Color** – Select a color for annotation text.
* **Text Align** – Choose alignment: Left, Right, Center.
* **Position** – Place annotations at the Bottom or Right of the chart.

### Best Practices

* Use **consistent color coding** for categories (e.g., HR = Blue, Finance = Green).
* Limit the number of categories displayed to maintain readability.
* Enable **percentages** when highlighting proportional representation of divisions.
* Use **Insights** to emphasize key messages such as top-level leadership roles or departmental weightage.


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